Heritage by design

Blankney Estates Ltd incorporates the Lincolnshire village of Blankney, 14,000 acres of farmland, Longwood Quarries Ltd, British Chlorophyll Company Ltd and an 18-hole golf course.

Their proud ethos is one of long-term sustainability developing and maintaining all their interests for the benefit of the environment and future generations.

Recorded in the Domesday book, Blankney Estates has had numerous owners, several having their lands confiscated as a result of having backed the losing side in political conflict. The current owners, the Parker family, acquired the estate in 1938. Fine Design was asked to create a new brand, and to include an illustrated tree emblem. We created this from one of the Blankney Estate trees (an element that was particularly important to them), and incorporated it into the new logo. We designed and built a new website for the estate, including a website and new logo for British Chlorophyll Company Ltd. We also provided location photography and copywriting throughout the site.

Completing the branding package were business cards, letterheads, email signatures, and literature for Fibre Feeds products. The consistency in branding we were able to provide, serves to emphasise the image Blankney Estates wished to convey in their original brief: strong, stable, ecologically responsible and forward-looking.