A Client's Guide :
UX and your Website Success

Why does UX matter for your business?

• 1) Increased User Engagement:
  A good UX will keep visitors on your site longer, leading to more conversions and better experiences.

• 2) Improved Brand Perception:
  A positive UX can enhance your brand's reputation.

• 3) Higher Conversion Rates:
  A user-friendly website makes it easier for visitors to take the actions you would like them to take. You can guide and drive customers through your site in the way you want them to.

• 4) Better Search Engine Rankings:
  Search engines reward websites with a great user experience which includes, site speed, mobile friendliness, quality content, and user interaction.

Questions you need to ask yourself for a great UX

• 1) Usability:
  Is your website easy to navigate? Can users find what they're looking for quickly and easily?

• 2) Accessibility:
  Does your website cater to users with disabilities?

• 3) Information Architecture:
  Is the design visually appealing and consistent with your brand?

• 4) Information Architecture:
  Is your content organised logically and intuitively?

• 5) Interactivity:
  Does your website encourage user interaction and engagement?

How can you ensure a great UX?

• 1) User Research:
  If you can understand your target audience and their needs, preferences, and behaviours, you are more likely to provide the customer with what they need.

• 2) Wireframing and Prototyping:
  Create visual representations of your website before development to ensure you have the most important information in the most read places.

• 3) Testing and Iteration:
  Create a usability test by asking colleagues and others. If possible, have a soft launch to check the user journey and iron out any simple issues.

• 4) Continuous Improvement:
  Monitor your customer's behaviour through analytics and screen recordings to see how you can optimise your CRO (Click-through rate).

Common UX Mistakes to Avoid

• 1) Overloading with Information:
  Keep your content concise and easy to digest. Over Cramming leaves little room for wanting for more.

• 2) Poor Navigation:
  Ensure your website is easy to navigate with a clear, concise flow of information.

• 3) Slow Loading Times:
  Optimise your website for speed, keep your images quick to load and enable caching on pages that won’t change on a daily basis.

• 4) Inconsistent Design:
  Maintain a consistent visual style throughout your website.

• 5) Ignoring Mobile Users:
  Visitors spend half the time visiting a website than a desktop user, so you need to keep your content to the point.

A Note to Clients

Our development team will help you to understand your goals and expectations, communicate your target audience and any specific UX requirements you will require.

By prioritising UX, you can create a website that looks good and drives results. Remember, a satisfied user is a loyal customer.