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Whitings LLP

Fine Design ltd has been working with Whitings & Partners since 2009, providing them with our graphic design and web development services. Recently they asked us to help them modernise their brand and create a more straightforward new logo alongside their new name and legal status.We started with the Design of the logo, literature and brand guidelines. A new website was designed and built so they could populate themselves, along with interior and outdoor signage to complete the rebrand. We launched the website and fitted signage across nine group offices located across East Anglia at the start of October 2021. The brief also included the rebranding of Whitings Wealth Management Ltd.


Whitings are an accountancy practice based in the market towns of East Anglia, supporting individuals to start or purchase, run, grow and exit their own SME business. They also help the owners behind these businesses, and other private clients, with their personal taxes and other aspects of their wealth creation and wealth protection.

White Triangle
Whitings LLP
Whitings LLP
“We had not looked at our branding for 25 years, and what we used to describe as 'traditional' was now looking rather 'old fashioned' in this digital age. So when we decided to change our legal structure and shorten our name, we asked Fine Design to also help us to update our branding. We wanted something that held onto our traditional conservative values, but which also gave an impression of being pro-active, modern and which could be displayed easily in abbreviated format on app shortcuts, favicons, e-mail footers, etc. We also wanted there to be a theme that our other 2 group companies could also follow. Fine Design did not disappoint. They came up with a shortlist of ideas, which we worked on before deciding on a preferred solution. This was then converted into a brand style guide, from which they then helped us roll out new office signage, a mobile friendly website, paper stationery, etc. This was a big and complicated project for us, and we were very happy with the quality and creativity of work and project management we received from all at Fine Design Ltd”

Whitings LLP
Whitings LLP
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  • 01

    Why is your brand important?

    Brand Identity

    Your business perception is generated by consumers and clients. It could be good or bad, but why not take control of your reputation from the beginning?

  • 02

    Evolve your brand…

    Brand Identity

    Repeat business is about building relationships and working together with our clients to get results.

  • 03


    Brand Identity

    Fine Design ltd has been working with Whiting & Partners since 2009, providing them with our graphic design and web development services. Recently they asked us to help them modernise their brand and create a more straightforward new logo alongside their new name and legal status. We started with the design of the logo, literature,…

  • 04

    An evolving worldwide brand

    Brand Identity

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  • 05

    A new look for nutri-bio

    Brand Identity

    We also included a bespoke calculator for farmers and those working within agricultural landscapes to calculate the savings that could be made from Bio-solids. To maximise exposure opportunities, we also created zoom tents, cafe barriers, flags, PVC banners, Popup stands, inflatable tents, Thunder double sided roller units, literature racks, and iPad stands – everything Nutri Bio needed to promote themselves at conferences and networking events….

  • 06

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    Brand Identity

    Slugs are one of the most devastating pests faced by UK farmers – without effective control, large amounts of wheat and oilseed rape would be severely damaged. Slug It Out is aimed at reducing the levels of the most commonly used chemical in slug pesticides – metaldehyde – in the water supply. Although harmless to humans,…

  • 07

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