BRANDING

Why is your
brand important?

Your business perception is generated by consumers and clients. It could be good or bad, but why not take control of your reputation from the beginning?...

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Branding is the perception of your business to the outside world and your employees. What you create provides familiarity, reassurance, and attachment to distinguish you from your competitors. It is critical to your business because of the overall impact it makes.

Create a brand with a personality

Creating a brand with personality allows your customers to relate to your values and are more likely to want to do business with you. Buying a branded product or service may feel meaningful to the consumer. You may wish to be environmentally friendly or send a more personal message about a family run business. This can build a relationship and emotion with the customer that will then feel attached to your brand.

Develop brand trust

Establishing a practical position with the brand that delivers on its promise will build trust. Having a brand that builds on that trust provides a better perception and can make you stand out from your competitor in a crowded marketplace.

Build employee happiness

You’re not just a brand to consumers. A usually overlooked part of branding is creating an inner culture that can influence decisions made by consumers. By building a culture to match a brand, employees become happy which in turn will attract better talent and repeat business. Your team are the first line of communication with your brand to the consumer. Simply, an employee that has a strong association with your brand will interact better with their clients.

Generate new customers

Just like having a reputation as a person, your brand will have a reputation in the market. Having a strong favourable reputation will pass on the perception of your business through word of mouth. Having a positive perception in their mind will make them more likely to purchase.

People don’t just purchase a product or a service they purchase a brand, an emotion, a reputation of themselves or an idea that will improve their life

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