Tailoring your social media content for different platforms
Here’s our quick guide on tailoring content for different social media platforms:
Facebook:
Facebook is a versatile platform suitable for a wide range of businesses, from small local shops to large corporations. It’s a great place to share news and updates, behind-the-scenes glimpses, long-form posts, and high-quality visual content. For example, a restaurant can use Facebook to share photos of delicious dishes, announce special promotions, and engage with customers through polls or Q&A sessions. A clothing brand can use Facebook to showcase new collections, share customer testimonials, and run contests or giveaways.
Do’s
- Share relevant news and updates.
- Use high-quality images and videos.
- Engage with your audience by responding to comments and messages.
- Run contests and giveaways to increase engagement.
- Use Facebook Live for behind-the-scenes glimpses or Q&A sessions.
Don’ts
- Post too frequently, as it can annoy your followers.
- Share irrelevant or low-quality content.
- Ignore comments and messages.
- Use too many hashtags, as it can look spammy.
Instagram:
Instagram is a visually-focused platform that excels at showcasing products and services. It’s particularly well-suited for businesses in the fashion, beauty, food, and home decor industries. By sharing high-quality photos and videos, Instagram Stories, and IGTV content, businesses can create a visually appealing and engaging presence. For instance, a fashion boutique can use Instagram to showcase new arrivals, share outfit inspiration, and run influencer collaborations. A food blogger can use Instagram to share mouthwatering photos of their dishes, recipe tutorials, and behind-the-scenes glimpses of their culinary adventures.
Do’s
- Use high-quality, visually appealing photos and videos.
- Utilise Instagram Stories for behind-the-scenes glimpses, polls, and quick updates.
- Use relevant hashtags to increase your visibility.
- Collaborate with influencers and other businesses.
- Participate in popular Instagram challenges and trends.
Don’ts
- Post low-resolution or blurry images.
- Overuse filters and effects.
- Ignore comments and messages.
- Post too many promotional posts, as it can turn off your followers.
LinkedIn:
LinkedIn is a professional networking platform that’s essential for B2B businesses. It’s a great place to share industry insights, company updates, thought leadership pieces, and connect with professionals in your field. By establishing yourself as an authority in your industry and building meaningful relationships, you can generate leads, attract new clients, and strengthen your brand reputation. For example, a consulting firm can use LinkedIn to share thought leadership articles, case studies, and industry reports. A software company can use LinkedIn to showcase its products and services, connect with potential clients, and participate in industry discussions.
Do’s
- Share industry insights, thought leadership pieces, and company updates.
- Connect with professionals in your industry.
- Join relevant LinkedIn groups and participate in discussions.
- Use LinkedIn Live for webinars or Q&A sessions.
- Optimise your LinkedIn profile with a professional headshot and detailed summary.
Don’ts
- Post too frequently or too many promotional posts.
- Share irrelevant or low-quality content.
- Ignore connection requests or messages.
- Spam LinkedIn groups with irrelevant posts.
TikTok:
TikTok is a rapidly growing platform that’s popular among younger generations. It’s a great choice for businesses that want to reach a large and engaged audience through short-form, entertaining content. By creating catchy videos, participating in challenges and trends, and using popular music and sound effects, businesses can go viral and increase brand awareness. For example, a beauty brand can use TikTok to share makeup tutorials, product reviews, and behind-the-scenes glimpses of their creative process. A music artist can use TikTok to promote their latest songs, connect with fans, and go viral through challenges or duets.
Do’s
- Create short, catchy videos that are easy to watch.
- Use popular music and sound effects to make your videos more appealing.
- Participate in popular TikTok challenges and trends.
- Collaborate with other TikTok creators through duets and stitches.
- Use relevant hashtags to increase your visibility.
Don’ts
- Create low-quality or boring videos.
- Ignore comments and messages.
- Post offensive or inappropriate content.